Case Study: Insights-driven campaign brings awareness and NRx lift to launch brand  

In the competitive pharma market, it can be hard to break through the noise with messaging that resonates with target audiences -- especially when launching a new brand. 

Yet the right multichannel engagement strategy can yield a measurable impact on healthcare professionals' attitudes and behaviors.  Download this case study to learn:    

  • The optimal mix and cadence of digital tactics as part of an integrated multichannel solution 
  • The impact of this solution in terms of HCPs' levels of awareness, intent to prescribe, and use of a branded therapy  
  • Insights gained from cross-tactic analysis of the program

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