The Aptus Health Biosimilars Insights Report
   

Reading the Signs: A Roadmap for Engaging Physicians in the Biosimilars Discussion

As the biosimilar market heats up—and with the FDA likely to approve more of them for the US in coming months—the market will be challenged to achieve widespread physician adoption. 

This report offers a roadmap for pharma that will: 

 

  • Explore the perceived value physicians see in these new therapies 
  • Identify new opportunities to improve the launch and marketing campaigns of your new drug
  • Recommend how to target, engage, educate, support, and ultimately influence prescribing behaviors

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